Agile Design Thinking
testing h2
The vital, urgent need for constant creative thinking is as pervasive in industry today as computer terminals and interminable meetings. To survive, to thrive in business in the twenty-first century you need to be a potent idea generator. Nevertheless, good ideas are wasted unless brought to market. That is why, the need for Project Design Thinking process is vital to give life to the ideas generated. Today, with the pace of change constantly increasing in business, there is always a need to maintain a competitive advantage.
“DESIGN THINKING” is a different way of creative thinking by putting the customer/users needs and perspectives in mind. It is widely used by iconic industries in designing products, processes, solutions, services and customer service experiences. In this program, the participant will learn various tools that will assist in thinking into exploration, ideation, innovation, and implementation process for SERVICES Innovation
Who Should Attend
- Product Developer
- Designer
- Executives
- Managers
- Middle Managers
- Senior Managers
Training Objectives
At the end of this training cum workshop the participants will have;
- Understand the fundamentals of Design Thinking in Project environment
- Learn how to process a structured thinking flow so not to waste time and achieve more result
- Learn, understand and create the core strategy tools in the 3 phases of design thinking and its implication
- Learn, understand and create the project charter to focus the thought process in the project.
- Learn, understand and draft the design brief to brainsteer the Service innovation process
- Learn, understand and identify insights from the data collected.
- Learn how to identify stakeholders,
- Learn, understand and establish service design criteria and brainstorm ideas in the service innovation process
- Learn, understand and develop testing methods using Prototypes and storyboards.
- Learn, understand and project the Financial Analysis of the Innovation
Course Outline
DAY 1
MODULE 1: BUSINESS PRACTISE FOUNDATION
- Understanding and demystifying creativity and innovation
- The CREATIVE ENGINE Framework.
- Adopting Innovation Process from World Class Design Thinking Powerhouse
- The GOLDEN RULE In Innovation
- The 3 Dimensions in Innovation
- Innovation Engine – Redefining Innovation
- The 5 Step MIT Process In Design Thinking.
- DESIGN THINKING Exploration Phase
DESIGN BRIEF
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- Scoping and Focusing the Innovation process.
- Identifying Value Proposition and determining Business Goals
- Crafting Personas and Understanding the Customers Psychology
DAY 2
MODULE 2: EMPATHY ANALYSIS
- EMPATHIZING
- Preparing & Conducting Interviews
- Studying & Observing Behaviours Through Ethnography
- Analyzing and Dissecting Users/Customers Journey
- Conducting Market Study & Analysis
- Decoding The Market Needs
- Identifying The Moment That Matters
MODULE 3: DIGITALIZATION
- DESIGN THINKING Idea Creation Phase
- Fragmenting The Ideas & creating Clusters
- Designing Trigger Cards to Assist In Brain Storming
- Blue Card Brainstorming Techniques
- Using Various PROVOCATION Method to come up with WILD IDEAS
- Selecting & Building Prototypes
- 5 Digital Transformation Strategies
- Selecting The Right Digital Transformation Strategy
DAY 3
- DESIGN THINKING Implementation Phase
- Conducting Testing & Refining
- Storyboarding Techniques
- Managing and Cascading the Feedbacks and Test Results
- Designing Blueprints for Implementation
- Preparing for Ramp-Ups
MODULE 4: DIGITALIZATION
- Financial Analysis
- Introduction To Idea Development Economics.
- Risk & Rewards in Investment
- Project/Product Development Cashflow
- Project Financial Modelling
- Creating a Sales & Pricing Forecast
- Net Present Value & Base Case Analysis
- Projecting Sensitivity Analysis